Fifty Fifty are a South Korean girl group formed in 2022. They debuted on November 18, 2022, with their extended play The Fifty. The group consists of four members: Sio, Saena, Aran, and Keena, the quartet were formed by Attrakt, an independent record label.
They experienced a commercial breakthrough with their viral hit single “Cupid”. The single made Fifty Fifty the fastest K-pop group to enter the US Billboard Hot 100 and UK Singles Chart, doing so within four months of debut. Furthermore it made them the first K-pop girl group to enter the top ten of the UK charts. In 2023, they signed to Warner Records.